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09.01.2023

Viva Magenta! We set the tone!

The color of the year has been named again by Pantone, namely Viva Magenta. The trend color 2023 is supposed to represent dynamism and momentum, which is exactly what we need right now. This color is of course also vibrant and dynamic when worn, while bringing a touch of fashion. Here you can find the most important information about Viva Magenta, as well as an overview of our best GIESSWEIN products, which are close to this trend color 2023.

What is a Pantone trend color?

Each year, the American company Pantone announces a new color of the year. Originally, this company produced color charts for the cosmetics and fashion industry. But over time, the company has grown to create a stand-alone system of generalized color selection. Pantone designated the first color of the year back in 2000. What exactly are these colors? They must be representative of the year to come and already give a little tone.

The trend color of 2023:

Viva Magenta! This is the new trend color for 2023, which should be bursting with momentum and energy and be a sign of strength. Bold and fearless, this shade from the red family also stands for personal growth.

So that you too can be fashionable and full of life in 2023, we have selected for you some products that are close to the color Viva Magenta. Here are our top GIESSWEIN picks in the trend color of 2023.


Viva Magenta from head to toe:

Our beanies

We have a few colors that are close to Viva Magenta or belong to the same color family. With our Troiseck, Sandling and Tremmelberg beanies in the color orchid, we are already very close to the original. Wearing these beanies not only makes you incredibly fashionable, the merinowool also keeps your ears warm during the cold season that is far from over. So you can get through the winter with peace of mind!

Our jackets

If you're looking for a jacket in a shade of this trendy color, you won't have to look far at GIESSWEIN. We have a selection of sporty functional jackets to match the dynamic style of Viva Magenta. While our grape color doesn't exactly match the tone of the trend color, the Svenja, Sina and Samira models can still compete. Our merino wool is just as intense as Viva Magenta, making our sport collection perfect for all outdoor activities.

Our shoes

Of course, you mustn't forget to wear the right shoes. Powerful and dynamic is the general idea, not only for the color, but also for the whole design of the shoes. Our Merino Runners clearly fall into this category. There's a reason why these merino sneakers have become our bestseller over the years. Whether for everyday activities or for light sports - and even for more prestigious occasions if combined well - our classic model is definitely a winner. Our merino wonder is an eye-catcher in the color ruby.

Those who prefer a little more discretion will be seduced by our Wool Knit. They have a gray exterior with a colorful accent on the heel and inside the shoe. So, those who don't want to make a hundred percent statement in terms of color can opt for this model, to still wear a colorful touch, but discreetly.

For sports, too, we have an ace up our sleeve. The color is a little more different from the Pantone shade, but it is clearly part of the same color range. With our Wool Cross X in grape color, you can get close to the color Viva Magenta and cover a few miles with strength and endurance!

You can't go without a little pop of color even at home. With our Woolpops, your feet can shine with a touch of color. In the light and dark gray variants, the bright pink sole makes for a cheerful and enthusiastic atmosphere. The special feature of this slipper model is that the bright natural rubber sole is dyed with food coloring - without any chemicals. Combined with a soft and pleasantly warm upper, these slippers are the perfect companion for your home.

What are you waiting for? Take a look around you and let the trendy color 2023 convince you. With the selected products and models, you are sure to be in style. Share your style with us via @giesswein_ with #giesswein on Instagram.